"The odds aren't with them," Chapman said. He worries people may be pulled in in the hope of a big payoff. "This is not something we should be conditioning the consumer towards."Ĭhapman says he's concerned about the influence ads like this could have at a time when the cost of living has become too high for many Canadians to manage. Tony Chapman worked in advertising for three decades and feels that gambling should not be promoted this way. In an ideal world, Kairouz said, there should be no ads for addictive products like gambling, alcohol and tobacco. "It's pushing them to gamble but it's also pushing them, in some instances, to gamble more," she said, adding that the rise of online gambling has created an opportunity for addicts to participate alone without any of the social controls that exist offline. In her research, Kairouz has found that such ads have a real impact on an individual's behaviour. Gambling addiction experts and Concordia University professor Sylvia Kairouz agrees the advertising is problematic. The agency said it's engaging with a "broad range of stakeholders" until May 15 before making any official changes. Last month, the AGCO also proposed changes to its standards that would restrict the use of athletes and celebrities in internet gambling ads. It's not healthy for their long-term growth."ĭuration 45:20 The Fifth Estate explores the sudden spike in sports betting options. "It's just the wrong messaging to be imprinting on them. "Kids should not be exposed to this at a young age," Oliva said. Nevertheless, she agrees the ads are harmful. Lesley Oliva, an elementary school teacher and parent in Vaughan, Ont., says her current students are much more aware of sports gambling than those in the past. "It's a powerful way of marketing to them, which we know can have a harmful effect on young people realizing their potential and really reaching their dreams." "They catch the attention of young people," Subban said. The group is especially concerned about the involvement of celebrities and athletes in ads they say target children. Concerns about 'harmful effect on young people' "Harms from gambling include financial problems, stress to families, youth and children, mental health issues including addiction and even suicide – among other documented economic and social issues that negatively affect Canadians," the website says. The group's website says it wants all advertising that promotes gambling banned. Subban spoke to CBC Toronto on behalf of the Ban Ads For Gambling campaign. Karl Subban, a school principal and hockey coach, says celebrities and athletes appearing in gambling ads sends the wrong message to vulnerable youth.
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